Vanguard Consulting

Vanguard Services: Selected Examples

	Internal Branding is an organizational alignment effort designed to make sure a company can and will effectively deliver on its brand promise to customers. A powerful brand statement will attract customers, but the long-term success of most organizations depends on keeping those customers. Internal Branding translates a company's brand into internal behaviors and systems that support people in turning the brand promise into the reality of customer experience.

	Most large-scale organizational change begins with decisions about strategic direction. Almost invariably, those decisions have important implications for organizational culture. Vanguard works with organizations to -- Clarify the business values and principles required to support corporate direction and to build value for the company as well as its customers, shareholders and employees; Translate those values into behavioral practices and implement programs that will strengthen them.

	Vanguard's leadership development efforts for senior and mid-level managers are designed to support a company's strategy and business values. Leadership programs are more than classroom training sessions; they are also working management meetings that include planning and follow-up. Participants both learn new frameworks and skills for effective leadership, and work together to address the practical organizational issues they face in the workplace.

	Vanguard's Partnering intervention offers organizations a way to break down barriers across departments and functions and build effective working relationships that are focused on mutual goals that benefit the company, its customers, and its employees.

	Delivery of products and services to customers requires the coordinated efforts of people from many different units throughout an organization. Vanguard can work with organizations to put in place processes that bring those units together, working smoothly to cost-effectively deliver value to customers.

	When an organization's culture is fragmented, or has drifted over time, or does not reflect its stated principles, Vanguard can help to clarify or redefine business values, and then implement programs and systems to translate those values into day-to-day behavior in the organization.

	The Customer Value Survey focuses on customer retention, not just customer satisfaction, and provides organizations with a comprehensive view of how well they are aligned with their customers. The survey not only provides data about factors contributing to customer satisfaction, but also looks at how the organization is aligned with its marketplace and how customers view it in relation to the competition.

	The speed of marketplace change places a premium on organizational agility. Companies must be flexible enough to change as fast as the marketplace and faster than the competition. Vanguard's Agility Survey assesses organizations against a key set of practices that are associated with successful change.